In the development of technology today, beauty technology innovation is becoming more and more important and has a greater impact on brand development. The right use of ai technology can improve consumer recognition and satisfaction of the brand.
In 2022, Joocyee released a new "contour disk" beauty product, and at the same time also launched a new service. Consumers can scan their faces with their cell phones, and then based on 3D facial scanning technology, the program will analyze and summarize her facial features and match them with the three dimensions of contour, skin tone and skin type, to create products that suit her and customize her own beauty ideas.
The appearance of this service can be understood as JOOCYEE has upgraded its test program, adding a facial "contour test" function on the basis of the original skin type and skin color test.
With the help of AI facial recognition technology, the program will systematically analyze the consumer's skin type (so that it can recommend the right type of skincare products and skincare techniques), skin color (so that it can recommend the right foundation color, lipstick color and other cosmetics products), and contour (based on the results of the analysis, it can recommend the right grooming and highlighting products as well as grooming methods, so that a more perfect face shape can be created).
The emergence of this technology allows consumers to buy products that are more suitable for them, thus avoiding the negative result of blindly following the trend of buying products that do not match them, which can also increase consumers' recognition and satisfaction with Joocyee.
In the future, I think joocyee can also use ai technology in social media, combining beauty products with social media, for example, posting makeup filters exclusively for joocyee on instagram. This will not only increase the exposure of the brand, but also let more consumers or potential customers know about joocyee.
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