Dior relies mostly on its own online shop and distribution through various retail channels (e.g., Sephora, Galerie LaFayette) and does not have owned physical stores.
During our web research, we learned that Dior constructed a virtual store along the Champs-Elysées (Paris, France) using Sketch and powered by Obsess in an immersive experience.
Here is a movie that depicts the virtual journey:
This virtual tour was created to recall the essential principles of the Dior brand: luxury, trendsetting, prestigiousness, and innovation.
The experience begins by showing the exterior store, where a dazzling display highlights a selection of Dior's items to customers.
The audience may access a 3D map with the ability to move around the boutique before visiting the store to pick from the desired sector directly with a variety of items accessible.
In essence, the boutique is a praiseworthy project that uses digital platforms to enhance the brand's narrative and values while providing clients with a memorable and elegant online experience.
However, Dior may improve on this project by expanding it to satisfy demand globally rather than only in the Paris shop, and by introducing other elements to make the experience even more fascinating.
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